Our wine bottles weigh just 55g versus 400g for a glass 750ml bottle and therefore will yield a considerable fuel and carbon footprint saving in distribution, and are lighter for the customer to carry home.
Wine chilled in GreenBottles will stay cooler for longer on the table. Recycling is easier for the consumer and more effective; glass bottles are mostly ground for road aggregate (Recycle-direct.com). Glass production is very energy intensive, and haulage costs are likely to be considerably lower when using GreenBottle in place of glass.
Much of the UK wine market is bottled in the UK; of the 1.2 billion litres sold in the UK, 30% are bottled in the UK.